In today's corporate
environments, with computer screens broadcasting to any individual
within sight, on-screen content is becoming an increasingly visible
display of corporate identity and policies. Aside from the family photos
and the general interests of the employees, many items find their way
onto the desktop which either don't present the corporate image intended
or, in some cases, may offend potential customers or fellow employees.
Developing a varied palette of corporately approved artwork allows the
company to control its name representation and still giving the employee
a sense of individuality.