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75th Anniversary Logo for St. Matthews
St. Matthews Catholic Church -Gillette, Wyoming was having a 75th anniversary celebration and though they had designed logos for printed material, it was too complex and expensive for the varied usage. The challenge was to revamp their logo into a single-color logo conveying the theme the Church Council had chosen. The original logo, recreated here for demonstration purposes was designed for print and poster. Too many colors and too expensive was the verdict. After selection of a theme, simplification was need.
Working on the the theme chosen of St. Matthews as the Shepherd, this design evolved with the shepherd's staff and lamb. While a pleasing logo, the design was too complicated for the varied printing and reproduction needs. The client liked the staff and asked to keep it in the design.
Getting closer... We dropped the lamb and tried to incorporate the staff into the lines of the number "7"  It didn't quite work like expected and the fear was the logo would be too "thin" to stand out on the varied surfaces on which it would be applied.
Final Choice: Bolding up the numbers and turning the staff's hook to open on the right helped a lot. The visual interest was piqued by pulling the curve of the "5" and mating it to the descending stroke of the "7". The staff effectively hid the small gap remaining between the letters.
One of the final output items was a velvet draw-string bag with the logo screened on one side. Married with the name and the years, it made an attractive piece. This logo came together fairly quickly. From original concept to finished logo was one week. A total of (4) consults took place between myself and the client including the conceptual design phase and the final approval.
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This page last modified on 02/02/2008